What's in My Stack?
Shaping solutions that solve real problems
Oldies but goodies
Rethinking the housing search
An end-to-end housing platform concept addressing common pain points in off campus housing at U of M.
Travel planning, simplified
A travel planning app concept designed to support the full travel journey.
Rethinking the housing search
An end-to-end housing platform concept addressing common pain points in off campus housing at U of M.
Travel planning, simplified
A travel planning app concept designed to support the full travel journey.
Rethinking the housing search
An end-to-end housing platform concept addressing common pain points in off campus housing at U of M.
Travel planning, simplified
A travel planning app concept designed to support the full travel journey.
Rethinking the housing search
An end-to-end housing platform concept that addresses common pain points in finding off campus housing at the University of Michigan.
User Research
Usability Testing
Information Architecture
Travel planning, simplified
A mobile travel planning app concept designed to support the full travel journey, from planning driving routes and airport logistics to packing and activity prep.
Mobile UX
Flows
High Fidelity
A little about me
Sofia Simon
UI/UX Product designer
Sofia Simon
UI/UX Product designer
Sofia Simon
UI/UX Product designer
I am a Product Designer with focus in UI / UX design and a background in Cognitive Science. My goal is to empower users through seamless workflows anchored in people-first designs.
I am a Product Designer with focus in UI / UX design and a background in Cognitive Science. My goal is to empower users through seamless workflows anchored in people-first designs.
Cognitive scientist turn designer
Previously worked for Citizen Health
Based in Ann Arbor, MI
What people say about me
Lt. Joanne Zekany
UCDPD | Social Media Supervisor
I had the pleasure of working with Sofia. She came into the position curious and excited to dive in. During her time, she led day-to-day social media content planning, creation and scheduling across UCDPD social media platforms to promote campus outreach initiatives and safety messaging… Sofia was extremely enthusiastic and supported and helped organize community outreach events focused on transparency, safety, and relationship building within the campus community. Sofia was able to understand and adapt to the environment with great ease.
Raymar Hampshire
BRAID | Client
I worked with Sofia as a co-lead on BRAID through Tech 4 Social Good, where she played a key role in shaping product direction through strong UX research and competitive analysis. She has a sharp ability to synthesize research into clear, actionable insights and turn them into thoughtful design recommendations that aligned with both user needs and our mission. Sofia was also an excellent cross-functional partner—communicating clearly, presenting insights confidently to stakeholders, and bringing empathy and adaptability into every collaboration.
Bill Thompson
UMSI | Product Management Professor
I had the pleasure of teaching Sofia in our product management course at the University of Michigan, and she quickly stood out as a thoughtful, curious, and collaborative presence in the classroom. She has a natural ability to identify meaningful problem spaces, ask insightful questions, and bring structure to ambiguity. Her product work was consistently clear, well-reasoned, and grounded in strong user and business thinking… She brings the mindset and drive of a strong product thinker, and she’ll be an asset to any team.
Lt. Joanne Zekany
UCDPD | Social Media Supervisor
I had the pleasure of working with Sofia. She came into the position curious and excited to dive in. During her time, she led day-to-day social media content planning, creation and scheduling across UCDPD social media platforms to promote campus outreach initiatives and safety messaging… Sofia was extremely enthusiastic and supported and helped organize community outreach events focused on transparency, safety, and relationship building within the campus community. Sofia was able to understand and adapt to the environment with great ease.
Raymar Hampshire
BRAID | Client
I worked with Sofia as a co-lead on BRAID through Tech 4 Social Good, where she played a key role in shaping product direction through strong UX research and competitive analysis. She has a sharp ability to synthesize research into clear, actionable insights and turn them into thoughtful design recommendations that aligned with both user needs and our mission. Sofia was also an excellent cross-functional partner—communicating clearly, presenting insights confidently to stakeholders, and bringing empathy and adaptability into every collaboration.
Bill Thompson
UMSI | Product Management Professor
I had the pleasure of teaching Sofia in our product management course at the University of Michigan, and she quickly stood out as a thoughtful, curious, and collaborative presence in the classroom. She has a natural ability to identify meaningful problem spaces, ask insightful questions, and bring structure to ambiguity. Her product work was consistently clear, well-reasoned, and grounded in strong user and business thinking… She brings the mindset and drive of a strong product thinker, and she’ll be an asset to any team.
Bill Thompson
PM Professor
I had the pleasure of teaching Sofia in our product management course at the University of Michigan, and she quickly stood out as a thoughtful, curious, and collaborative presence in the classroom. She has a natural ability to identify meaningful problem spaces, ask insightful questions, and bring structure to ambiguity. Her product work was consistently clear, well-reasoned, and grounded in strong user and business thinking… She brings the mindset and drive of a strong product thinker, and she’ll be an asset to any team.
Raymar Hampshire
Client
I worked with Sofia as a co-lead on BRAID through Tech 4 Social Good, where she played a key role in shaping product direction through strong UX research and competitive analysis. She has a sharp ability to synthesize research into clear, actionable insights and turn them into thoughtful design recommendations that aligned with both user needs and our mission. Sofia was also an excellent cross-functional partner.
Lt. Joanne Zekany
Social Media Supr.
I had the pleasure of working with Sofia. She came into the position curious and excited to dive in. During her time, she led day-to-day social media content planning, creation and scheduling across UCDPD social media platforms to promote campus outreach initiatives and safety messaging… Sofia was extremely enthusiastic and supported and helped organize community outreach events focused on transparency, safety, and relationship building within the campus community.
Bill Thompson
PM Professor
I had the pleasure of teaching Sofia in our product management course at the University of Michigan, and she quickly stood out as a thoughtful, curious, and collaborative presence in the classroom. She has a natural ability to identify meaningful problem spaces, ask insightful questions, and bring structure to ambiguity. Her product work was consistently clear, well-reasoned, and grounded in strong user and business thinking… She brings the mindset and drive of a strong product thinker, and she’ll be an asset to any team.
Raymar Hampshire
Client
I worked with Sofia as a co-lead on BRAID through Tech 4 Social Good, where she played a key role in shaping product direction through strong UX research and competitive analysis. She has a sharp ability to synthesize research into clear, actionable insights and turn them into thoughtful design recommendations that aligned with both user needs and our mission. Sofia was also an excellent cross-functional partner.
Lt. Joanne Zekany
Social Media Supr.
I had the pleasure of working with Sofia. She came into the position curious and excited to dive in. During her time, she led day-to-day social media content planning, creation and scheduling across UCDPD social media platforms to promote campus outreach initiatives and safety messaging… Sofia was extremely enthusiastic and supported and helped organize community outreach events focused on transparency, safety, and relationship building within the campus community.
My recent experiences
Aug 2025 - Present
Instructional Lead
FLUX
Jun 2025 - Aug 2025
Product Design Intern
Citizen Health
Sept 2024 - Jun 2025
UX Design Consultant
Braid
Oct 2023 - Jul 2024
Communications Intern
UCD Police Dept.
Mar 2022 - Jan 2024
Research Assistant Lead
UCD BASC Lab
Aug 2025 - Present
Instructional Lead
FLUX
Ongoing
Lead instructional strategy for FLUX (Figma Learning for User Experience), a 200+ member UX design organization at the University of Michigan, designing and facilitating scalable Figma learning experiences and curriculum informed by community skill gaps to support designers across various experience levels.
Jun 2025 - Aug 2025
Product Design Intern
Citizen Health
3 months
Led an end-to-end audit and redesign of fragmented patient notification workflows across multiple platforms, delivering a scalable communication framework and cross-functional roadmap that improved clarity, consistency, and patient trust.
Sept 2024 - Jun 2025
UX Design Consultant
Braid
10 months
Delivered research-driven UX recommendations for Braid (nonprofit and social impact client) by conducting competitive analysis, heuristic evaluations, and close client collaboration to improve usability, accessibility, and overall site experience.
Oct 2023 - Jul 2024
Communications Intern
UCD Police Dept.
10 months
Designed and managed multi-platform social media content and outreach initiatives, applying audience-centered communication strategies to strengthen community trust, transparency, and engagement across the UC Davis campus.
Mar 2022 - Jan 2024
Research Assistant Lead
UCD BASC Lab
1 year 11 months
Conducted qualitative and quantitative observational research on early childhood empathy, synthesizing behavioral insights, establishing standardized research protocols, and training research assistants to ensure consistency and reliability in data collection and analysis.
Aug 2025 - Present
Instructional Lead
FLUX
Ongoing
Lead instructional strategy for FLUX (Figma Learning for User Experience), a 200+ member UX design organization at the University of Michigan, designing and facilitating scalable Figma learning experiences and curriculum informed by community skill gaps to support designers across various experience levels.
Jun 2025 - Aug 2025
Product Design Intern
Citizen Health
3 months
Led an end-to-end audit and redesign of fragmented patient notification workflows across multiple platforms, delivering a scalable communication framework and cross-functional roadmap that improved clarity, consistency, and patient trust.
Sept 2024 - Jun 2025
UX Design Consultant
Braid
10 months
Delivered research-driven UX recommendations for Braid (nonprofit and social impact client) by conducting competitive analysis, heuristic evaluations, and close client collaboration to improve usability, accessibility, and overall site experience.
Oct 2023 - Jul 2024
Communications Intern
UCD Police Dept.
10 months
Designed and managed multi-platform social media content and outreach initiatives, applying audience-centered communication strategies to strengthen community trust, transparency, and engagement across the UC Davis campus.
Mar 2022 - Jan 2024
Research Assistant Lead
UCD BASC Lab
1 year 11 months
Conducted qualitative and quantitative observational research on early childhood empathy, synthesizing behavioral insights, establishing standardized research protocols, and training research assistants to ensure consistency and reliability in data collection and analysis.